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Our Story
Built by someone who has done it at the highest level.
Signal Commerce was founded by Skye Martineau, who led the paid social and GMV Max strategy behind Rimmel London's TikTok Shop launch, executed in direct partnership with TikTok.
Before that, four and a half years in paid social at Zenith, part of Publicis Groupe, working across Marc Jacobs, Burberry, Gucci and Hugo Boss.
Signal Commerce exists because beauty, wellness and food and drink brands deserve a specialist, not an agency running TikTok Shop as one line in a long list of services.
Comprehensive Services for Brands
Paid Social & Performance
GMV Max, paid campaigns, audience testing and full funnel optimisation. We move shoppers from scroll to sale and keep pushing ROI further every month.
Affiliate Management
We recruit, brief and manage the creator network that drives your sales, with automated follow ups at every stage so momentum never drops. Not influencers for awareness, affiliates who actually convert.
Shop Health and Management
Listings, Shop Performance Score, reviews, kept in proper shape so the traffic you're paying for actually converts once it lands.
Discovery call
Thirty minutes to understand your brand, your goals, and whether we're genuinely the right fit. If we're not, we'll tell you, no hard sell, no wasted time.
Plan and onboarding
Every brand gets a tailored plan, shop setup, affiliate strategy and paid approach mapped out before anything goes live. Getting this right at the start is what separates brands that scale from brands that stall.
Build, seed and grow
We build your affiliate network from the ground up, seed your shop with the right creators, and start driving traffic that converts. Done properly, this takes time, but brands that commit to it see results that keep compounding long after the first campaign ends.
We only work with brands we know we can help.
A visual product, real margin to work with, and stock ready to scale once something's working, that's what makes a brand a genuinely good fit.